Three Ireland - The girl and the cloud

Three Ireland - The Girl and The Cloud

In 2014, Dublin agency BOYS & GIRLS helped Three Ireland tell the heart-warming Christmas story of one little girl's 'Perfect Surprise', when her Dad brought her back her very own snow cloud. This year's campaign continues that story and imagines what came next - in an animated storybook form.

This charming 2min 50" film illustrates the ensuing friendship between Anna and her cloud ever since that memorable Christmas morning. For a while everything is all fun & games, but as time passes and seasons change, Anna realises that her cloud is unhappy as the weather gets warmer. As Christmas approaches, Anna's only wish is to return her friend home ...

This heartfelt spot was adapted & directed by STUDIO AKA's PHILIP HUNT from an original story by the team at Boys & Girls, and produced in record time working with a specialist crew assembled at RED KNUCKLES under lead artists MARIO UCCI & RICK THIELE. A dedicated group of animators brought the characters to life within a look which drew directly from original artwork by designers OLGA STERN & AMANDINE PECHARMAN.

Using a projection texturing method to create a unique look somewhere between 2D & 3D, the production team worked round the clock to blend the 2D artwork with 3D Cgi characters, and the final touches were provided by composer Denis Kilty and the wonderful tones of narrator Ciaran Hinds.

The film will air on RTE and social media in the run-up to Christmas, and will be available to view, in full, online. A 60" & 40" cut down will also run on TV throughout November and December.

Client: Three Ireland
Agency: Boys and Girls
Original Storyline: Boys and Girls
Adapted & Directed by: Philip Hunt
Producer: Sharon Titmarsh
Produced by: Studio AKA & Red Knuckles

Narration: Ciaran Hinds
Original Music: Denis Kilty

Art Direction: 
Amandine Pecharman & Olga Stern
Lead CG artists: Mario Ucci & Rick Thiele

Lead Animator: Conor Ryan
Animators: Pascale Bories, Ning-En Chang, Fabiana Ciatti, Juliette Coutellier, Ines Pagniez, Tammy Smith, Paul Torris.

Lighting/Compositing: Mario Ucci. Rick Thiele, Clementine Delcourt, Clarisse Valeix. Modelling/Texturing: Francis-Xavier Martins, Rigging: Laura Trout Editing: Matt Dollings

Artists: Amandine Pecharman, Olga Stern,Tristan Menard, Antoine Birot, Manddy Wyckens, Steve Small

Sound Design: Locky Butler
Violin Darragh McGrath, Cello Matt Rafter

All proceeds from the accompanying book by Boys and Girls go to BARNADOS.